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Using IPADS to Book Tables and Wine at Restaurants

Verona, - Wine consumers are increasingly well informed and free to follow their own preferences: this is also thanks to new technologies providing a constantly expanding number of tools for personal information and choice. "Mention need only be made of wine Apps for IPhones and IPads, which are becoming increasingly popular," said dice Carlotta Pasqua, a Veronese wine producer and president of the Young Wine Producers Association. It only requires photographing a bottle with a mobile phone to see any kind of information about the wine real time and even purchase it. "

The desire for innovation emerges this week from the interviews for "Run-up to Vinitaly", available through the site http://aspettando.vinitaly.com where surfers can also join the debate. "The spread of Internet has democratised wine criticism," explained journalist Luciano Pignataro. People of wine are by now divided into tribes and the role of restaurateurs or sommeliers is still central in responding to versatile demand."

Suggestions, however, said Cesare Carbone of the Manuelina di Recco Restaurant in the province of Genoa, "are appreciated when they are not speculative but informative and stimulate wine-food pairings." "A well defined wine list and an experienced professional in the dining hall," said Francesco Iaiani, a distributor with the Tre Archi brand, "is another decisive aspect, but innovative service methods are undoubtedly also useful if the really help promote wine in restaurants, such as wine by the glass if properly organized and promoted."

Carlotta Pasqua, on the other hand, suggests things should move even further: "A modern and creative approach is not only an added attraction for restaurants but may also appeal to younger consumers. I have half bottles in mind, the chance to take an unfinished bottle or to bring wine from home against corkage. Or perhaps in the future book a table at a restaurant as well as the bottle one would like to drink and then deciding what dishes can be paired with it."

New technologies for presenting and offering wines and all innovations (Apps, wine by the glass, etc.) are on show at Vinitaly and Enolitech 25-28 March.

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