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NAACP forms partnership with Dunkin Brands to grow black-owned franchises

7/30/2014, 2:26 p.m.

The National Association for the Advancement of Colored People (NAACP) has announced a partnership with Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, to create a Diversity Franchising Initiative to increase the number of African-American owned franchise businesses in the U.S.

Dunkin' Brands and the NAACP will collaborate to offer people of color in-depth franchising education and training as well as assistance in overcoming the financial challenges related to becoming a franchise owner. The partnership was announced at the NAACP's 105th Annual Convention in Las Vegas.

"Franchising can be a powerful economic tool that further enables the African-American community and others to realize the American dream of business ownership," said Cornell William Brooks, President and CEO of the NAACP. "We are excited to announce this unique partnership with Dunkin' Brands and to improve opportunities for people of color in the franchising sector because of the substantial impact these agreements have on empowering and employing people of color."

"The Dunkin' Brands Diversity in Franchising Initiative will provide education, networking opportunities and information on critical topics including access to capital," said Dedrick Muhammad, senior director of the NAACP Economic Department. "Ultimately, we hope this program helps to increase the number of African-American franchise business owners in the U.S in both the short and long term."

This initiative is a part of Dunkin' Brands' ongoing efforts to provide resources to help qualified franchisee candidates overcome barriers associated with financing, including providing guidance on business plan development, facilitating access to capital, and forging relationships with local community lenders.

"We are proud to launch this partnership with the NAACP. Working together, our goal is to increase African American participation in the franchise industry, not just with Dunkin' Donuts and Baskin-Robbins, but across a wide spectrum of franchising concepts available in the marketplace," said Grant Benson, CFE, vice president of global franchising and business development, Dunkin' Brands. "Additionally, we believe this partnership will enable Dunkin' Brands to build a larger, more diverse pool of franchise candidates, accelerate our expansion in new and existing markets, and continue to build customer loyalty for our two brands across the country."



The NAACP Economic Department was re-launched in 2011 and currently has four program areas: Fair Lending, Economic Education, Opportunity and Diversity, and Community Economic Development. The NAACP Economic Department is dedicated to ensuring that "every person will have equal opportunity to achieve economic success, sustainability, and financial security."