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Study Reveals Racial Pay Gap for Social Media Influencers

NNPA NEWSWIRE — MSL U.S., in partnership with The Influencer League, unveiled a first-of-its-kind research study, “Time to Face the Influencer Pay Gap,” uncovering a vast racial divide in influencer compensation. According to the research, the racial pay gap between White and Black, Indigenous & People of Color (BIPOC) stands at 29 percent. When explicitly focused on the gap between White and Black influencers, it widens to 35 percent.

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